Onda
Brand Identity
Skincare & Beauty
Stockholm, Sweden
2026
Overview
Onda is a modern skincare brand built around simple formulations, natural ingredients, and a slower approach to beauty. We developed its identity and launch campaign around quiet confidence.
Challenge
The beauty category had become crowded with minimal identities that relied on similar typography, neutral palettes, and polished product imagery. Onda needed to stand apart while communicating quality and simplicity.
Our Approach
We introduced a warmer visual system supported by tactile photography, distinctive typography, and intimate art direction focused on natural skin, real textures, and quiet everyday moments.
Outcome
Onda launched with a complete identity and content system designed for packaging, digital, social, and retail, giving the brand a recognizable personality with room to grow.
Featured Work
Featured Work