Forma House
Brand Identity
Furniture & Interiors
Copenhagen, Denmark
2026
Overview
Forma House is a contemporary furniture studio creating sculptural pieces from natural materials. Relay Studio developed a new identity and visual direction that positioned the brand between considered product design, architecture, and modern culture.
Challenge
The existing identity felt overly traditional and placed too much emphasis on individual products. Forma needed a system that could feel premium and distinctive while allowing the furniture itself to remain the visual focus.
Our Approach
We built a restrained visual language around typography, proportion, material textures, and editorial photography, creating a flexible framework that gives each collection room to speak.
Outcome
The new identity gave Forma House a more confident visual position and a flexible system connecting the brand, products, photography, and digital experience.
Featured Work
Featured Work